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ALL
OF US AT BLOODBOOK.COM WANT YOU TO BE AS COMFORTABLE HERE AS POSSIBLE. THIS PAGE PRESENTS
OUR VIEWS ON WEB PRIVACY. |
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BloodBook.com is dedicated to
protecting your privacy on its web sites. The privacy that we extend to our web browsing
guests, and recommend to our web clients is exactly that which we expect when we surf the
internet. You can expect the same standard of privacy protection for your personally
identifiable information on our internet web sites that we extend in every other
interaction with us.
BloodBook.com's policy on privacy is in
accordance with the Direct Marketing Association's Marketing Online Privacy Principles, and as agreed upon
by the Online Privacy Alliance,
the leading association devoted to promoting and developing online and internet services
world wide.
PERSONALLY VOLUNTEERED INFORMATION
Only on a voluntary basis do we collect personal information from our visitors. Personally
identifiable information may include name, address, e-mail information, credit card
information (in the case of electronic commerce only), etc. The personally identifiable
information that you may volunteer to us is used to fulfill your request, provide you with
information or to market products, events, and/or services which may be of interest to
you. These offers may come directly from us, from our direct affiliates or from other
reputable organizations whose privacy policies are precisely in line with those of
BloodBook.com. Each offer that may be made is carefully examined to ensure that it meets
our high standards. Additionally, every effort is made to be sure that these offers reach
only those individuals most likely to be interested in them. If your personally
identifiable information is to be used in any fashion other than outlined above, the
intent will be expressly stated on this web page. The standard question that is applied to
all after-visit contact and/or correspondence here at BloodBook.com is, "would I like
to receive this?"
OTHER PERSONAL INFORMATION
Our web server is programmed to collect the domain names (not the e-mail addresses) of
visitors to our web sites. This information is aggregated to measure basic usage data such
as the number of visits, average time spent on the web site as well as each web page, and
the pages reviewed, etc., which is used by BloodBook.com to improve the content of our web
sites. This information is never shared with persons or companies outside of our
organization.
COOKIES
"Cookies" may be used on some pages of our web site to assist us in better
serving our visitors each time that they may return for a visit to a web site. A cookie is
a small piece of information that our web servers send to your browser and that is stored
on your computer. That small piece of information allows our servers to say, "Aha. We
have seen this person before," and it also allows servers to remember things about
your past interaction with the site, like, "This person told us that they like to see
the temperature in Celsius, not Fahrenheit." For your better understanding of the
term, we have provided a detailed and non-technical definition
of cookies. The cookies used by BloodBook.com contain only the information that you
submit to BloodBook.com via our Guestbooks, in addition to the browser collected
information obtained as you move from page to page on our sites. You therefore have
control over the information that is stored in the cookie. Remember, you can always set
your browser to warn you before a cookie is sent to you. This will give you more and much
better control over the cookies process.
The data collected from these cookies helps
us in analyzing browsing patterns of our visitors so that the content and design of our
web sites can be improved. The information collected as a result of this cookie process is
for the exclusive use of BloodBook.com and its direct affiliates, and will not be shared
with others.
LOG FILES
Almost every time that you visit any web site, web servers 'log' your interaction with the
site in something called a log file. Standard log files like ours contain basic
information such as times of page visits, what pages were viewed, and the IP address of
the visitor. This information is used to analyze trends, administer the site, track
movement around our web site, and gather broad demographic information for aggregate use.
No effort is made to relate an IP address with an individual visitor.
When we share log file information with our advertisers, partners, or anyone else, it is
done only in aggregate format. For example, "Our average visitor looks at x number of
pages on each visit."
If our online data files include personally identifiable information about you, you are
always able to update that information. Please see the contact information below.
NEWSLETTERS
If a visitor wishes to subscribe to any of our newsletters, we ask for some basic
demographic information. We use this information to learn more about the kind of tools
those requesting the newsletter may most wish to receive. In the future, that gathered
demographic information may be used to send content that may be of interest to you; for
example, to our subscribers in Japan, we may let you know about news features that we have
on the subject of Blood, relating to Japan in particular.
You may choose not to provide any information other than your e-mail address. You will
still be able to benefit from the services of BloodBook.com.
SURVEYS and CONTESTS
From time to time, BloodBook.com may request information from visitors via surveys or
contests. Participation in these surveys or contests is completely voluntary, and the
visitor therefore has a choice as to whether or not to disclose any information at all.
Information requested may include contact information (such as name and shipping address),
demographic information (such as zip code and age range), and more subjective questions
about how you use our web site. With surveys, the information that you give us will not be
associated with you, and that information will only be aggregated and used to allow us to
monitor and improve the use and satisfaction of the site. We may also share this
aggregated information.
As for contests, contact information will be
used to notify the winners and award prizes. We may stage contests in conjunction with
sponsors. When this is the case, we may wish to share the information that you give with
that contest sponsor, but if this is the case, you will be clearly notified.
CHILDREN
BloodBook.com does not intentionally collect any personally identifiable information from
individuals that may be under eighteen years of age. If and where appropriate,
BloodBook.com web sites will specifically instruct children not to submit information to
our web sites. If you are a child under 13 years of age, you should not submit any
information to us, or for that matter, you should not submit any information to any web
site without your parents' knowledge and permission. If a child has provided us with
information, a parent or guardian of that child should contact us should they like this
information deleted. A reasonable effort will be made to delete that child’s
information from our existing files, should such information in fact be in our
files.
In accordance with COPPA, BloodBook.com does not,
at any time, knowingly collect information from, or market our products to, children under
the age of 13.
PARENT/GUARDIAN
We at BloodBook.com strive to provide a safe online environment. However, to ensure the
safety of children and to monitor their activities, we encourage parents to get involved
when your kids go online, so that you can be aware of what they are seeing, and learning.
We do not market via our web sites or by direct marketing to children under 13 years of
age. BloodBook.com subscribes to the principles of the Internet Content Rating Association, and their rating
system.
OTHER
The information that you may from time to time provide to BloodBook.com is not rented or
sold to, or shared in any way with third party data compilation services. We may make the
postal addresses of our visitors available to other reputable organizations whose products
or services we think that you might find interesting. If you do not want us to share this
information, you are given the opportunity to decline.
LINKS
BloodBook.com attempts to only post links to web sites which have a similarly high respect
for your privacy. However, we are not responsible for the content or the privacy practices
that may be employed by other web sites. Should you have a problem with privacy on any web
site to which we link, please let us know by sending an e-mail to our Officer of
Consumer Affairs.
SECURITY
BloodBook.com takes reasonable measures to keep all personally identifiable information
about our online visitors secure against unauthorized access. Security measures of all of
the internet web sites and web pages that we publish or control are periodically reviewed.
A FINAL NOTE
The web is an evolving medium. If we need to change our privacy policy at some point in
the future, we will post the changes on this page before they take effect.
CONTACT INFORMATION
If you would like to add your name, correct your information, or remove your name from our
mailing list, please e-mail us at: admin@bloodbook.com.
As a demonstration of our commitment to
protecting privacy, BloodBook.com has provided the following links to some additional
privacy related organizations which may be of interest.
Cookie Central
The "Consumer Assistance"
Page of the
Direct Marketing Association.
Top 12 Ways to Protect Your
Online Privacy
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