ALL OF US AT BLOODBOOK.COM WANT YOU TO BE AS COMFORTABLE HERE AS
POSSIBLE. THIS PAGE PRESENTS OUR VIEWS ON WEB PRIVACY.
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dedicated to protecting your privacy on its web sites. The privacy that we
extend to our web browsing guests, and recommend to our web clients is
exactly that which we expect when we surf the internet. You can expect the
same standard of privacy protection for your personally identifiable
information on our internet web sites that we extend in every other
interaction with us.
BloodBook.com's policy on
privacy is in accordance with the Direct Marketing Association's Marketing Online Privacy Principles, and
as agreed upon by the
Online Privacy Alliance, the leading association devoted to promoting
and developing online and internet services world wide.
Only on a voluntary basis do we collect personal information from our
visitors. Personally identifiable information may include name, address,
e-mail information, credit card information (in the case of electronic
commerce only), etc. The personally identifiable information that you may
volunteer to us is used to fulfill your request, provide you with
information or to market products, events, and/or services which may be of
interest to you. These offers may come directly from us, from our direct
affiliates or from other reputable organizations whose privacy policies are
precisely in line with those of BloodBook.com. Each offer that may be made
is carefully examined to ensure that it meets our high standards.
Additionally, every effort is made to be sure that these offers reach only
those individuals most likely to be interested in them. If your personally
identifiable information is to be used in any fashion other than outlined
above, the intent will be expressly stated on this web page. The standard
question that is applied to all after-visit contact and/or correspondence
here at BloodBook.com is, "would I like to receive this?"
Our web server is programmed to collect the domain names (not the e-mail
addresses) of visitors to our web sites. This information is aggregated to
measure basic usage data such as the number of visits, average time spent on
the web site as well as each web page, and the pages reviewed, etc., which
is used by BloodBook.com to improve the content of our web sites. This
information is never shared with persons or companies outside of our
"Cookies" may be used on some pages of our web site to assist us in better
serving our visitors each time that they may return for a visit to a web
site. A cookie is a small piece of information that our web servers send to
your browser and that is stored on your computer. That small piece of
information allows our servers to say, "Aha. We have seen this person
before," and it also allows servers to remember things about your past
interaction with the site, like, "This person told us that they like to see
the temperature in Celsius, not Fahrenheit." For your better understanding
of the term, we have provided a detailed and non-technical
definition of cookies. The cookies used by BloodBook.com contain only
the information that you submit to BloodBook.com via our Guestbooks, in
addition to the browser collected information obtained as you move from page
to page on our sites. You therefore have control over the information that
is stored in the cookie. Remember, you can always set your browser to warn
you before a cookie is sent to you. This will give you more and much better
control over the cookies process.
The data collected from these
cookies helps us in analyzing browsing patterns of our visitors so that the
content and design of our web sites can be improved. The information
collected as a result of this cookie process is for the exclusive use of
BloodBook.com and its direct affiliates, and will not be shared with others.
Almost every time that you visit any web site, web servers 'log' your
interaction with the site in something called a log file. Standard log files
like ours contain basic information such as times of page visits, what pages
were viewed, and the IP address of the visitor. This information is used to
analyze trends, administer the site, track movement around our web site, and
gather broad demographic information for aggregate use. No effort is made to
relate an IP address with an individual visitor.
When we share log file information with our advertisers, partners, or anyone
else, it is done only in aggregate format. For example, "Our average visitor
looks at x number of pages on each visit."
If our online data files include personally identifiable information about
you, you are always able to update that information. Please see the contact
If a visitor wishes to subscribe to any of our newsletters, we ask for some
basic demographic information. We use this information to learn more about
the kind of tools those requesting the newsletter may most wish to receive.
In the future, that gathered demographic information may be used to send
content that may be of interest to you; for example, to our subscribers in
Japan, we may let you know about news features that we have on the subject
of Blood, relating to Japan in particular.
You may choose not to provide any information other than your e-mail
address. You will still be able to benefit from the services of
SURVEYS and CONTESTS
From time to time, BloodBook.com may request information from visitors via
surveys or contests. Participation in these surveys or contests is
completely voluntary, and the visitor therefore has a choice as to whether
or not to disclose any information at all. Information requested may include
contact information (such as name and shipping address), demographic
information (such as zip code and age range), and more subjective questions
about how you use our web site. With surveys, the information that you give
us will not be associated with you, and that information will only be
aggregated and used to allow us to monitor and improve the use and
satisfaction of the site. We may also share this aggregated information.
As for contests, contact
information will be used to notify the winners and award prizes. We may
stage contests in conjunction with sponsors. When this is the case, we may
wish to share the information that you give with that contest sponsor, but
if this is the case, you will be clearly notified.
BloodBook.com does not intentionally collect any personally identifiable
information from individuals that may be under eighteen years of age. If and
where appropriate, BloodBook.com web sites will specifically instruct
children not to submit information to our web sites. If you are a child
under 13 years of age, you should not submit any information to us, or for
that matter, you should not submit any information to any web site without
your parents' knowledge and permission. If a child has provided us with
information, a parent or guardian of that child should contact us should
they like this information deleted. A reasonable effort will be made to
delete that child’s information from our existing files, should such
information in fact be in our files.
In accordance with COPPA,
BloodBook.com does not, at any time, knowingly collect information from, or
market our products to, children under the age of 13.
We at BloodBook.com strive to provide a safe online environment. However, to
ensure the safety of children and to monitor their activities, we encourage
parents to get involved when your kids go online, so that you can be aware
of what they are seeing, and learning. We do not market via our web sites or
by direct marketing to children under 13 years of age. BloodBook.com
subscribes to the principles of the Internet Content Rating Association, and
their rating system.
The information that you may from time to time provide to BloodBook.com is
not rented or sold to, or shared in any way with third party data
compilation services. We may make the postal addresses of our visitors
available to other reputable organizations whose products or services we
think that you might find interesting. If you do not want us to share this
information, you are given the opportunity to decline.
BloodBook.com attempts to only post links to web sites which have a
similarly high respect for your privacy. However, we are not responsible for
the content or the privacy practices that may be employed by other web
sites. Should you have a problem with privacy on any web site to which we
link, please let us know by sending an e-mail to our
Officer of Consumer Affairs.
BloodBook.com takes reasonable measures to keep all personally identifiable
information about our online visitors secure against unauthorized access.
Security measures of all of the internet web sites and web pages that we
publish or control are periodically reviewed.
A FINAL NOTE
some point in the future, we will post the changes on this page before they
If you would like to add your name, correct your information, or remove your
name from our mailing list, please e-mail us at:
As a demonstration of our
commitment to protecting privacy, BloodBook.com has provided the following
links to some additional privacy related organizations which may be of
The "Consumer Assistance"
Page of the
Direct Marketing Association.
Top 12 Ways to
Protect Your Online Privacy